How Online Marketing Is Different From General Marketing

There is a wide difference between online marketing and general marketing. They are outlined below.

1) In general marketing, business targets large number of consumers for a product or service that is economical or cheap in price. By targeting the masses, there will surely a high volume sales but with lower margin in the profit element as there is very little gap between the cost of making a product and selling it in the end. On the contrary, in niche marketing, a business will target a certain group of consumers (specialist consumers) from whom it can command a high profit margin. This is why small enterprises or businesses are considered best for the online marketing.

2) Online marketing is always targeted at a segment or market which is smaller in size. This is where a firm devoted its entire focus and concentration. In addition, the markets that are targeted by niche marketing are not covered by mainstream providers. On the other hand, traditional marketing is related to large segments that provide large revenues in the end. For instance, if a general marketing strategy has targeted parents, a online marketing strategy will be targeted at a specific group of parents such as single parents.

3) In the case of general marketing, the objective is to attract as many customers as possible. As the strategy is targeted for masses, consumers of different backgrounds, race, gender and status are on the traditional marketing radar. On the contrary, the strategy used in the online marketing is to target only a certain group of consumers whose taste and preferences matches your niche product. As the research has been done beforehand, it is very unlikely that the other segments of the population will be attracted to your offer. Hence, they are not targeted.

4) General marketing make use of expensive forms of media to target the consumers. It includes spending on above the line media that includes television, print, radio and internet and below the media such as hoardings and billboards. These forms are very expensive. On the contrary, in online marketing, the allocated budget is small compared to budget in general marketing. It does not have the capacity to support the needs and wants of the mainstream. As a result, the media which has been extensively used in niche marketing is internet (emails) due to its economical cost. Apart from internet, online marketing also uses magazines to a certain extent which may include trade journals.

4) In traditional marketing, people in masses are being targeted. As a result, the intended message also reaches people who have no interest in the products or services that are being offered by your business. Hence, the conversion rate is quite low. Money is wasted in large quantity along with the wastage of time. Art contrast, in niche marketing the message is targeted for only those who are interested. Thus, there is less wastage of money, time and effort in online marketing campaign.

Recruit Confederate Generals for Your Network Marketing Business!

“I Have a Dream” – Dr. Martin Luther King

“I Had a Dream, I Had an Awesome Dream” – Lionel Richie

“I Had an Awesome Daydream about Confederate Network Marketing” – Nathan BF Gurley

The American Civil War Between the States had ended and the top Confederate Generals were available for introduction to my new network marketing company. With the encouragement of my sponsor I was able to muster up enough moxie to approach them individually via a three way phone call. The leaders of the army were extremely receptive to my new business model and could not wait to get started. As beloved leaders in the military, they had absolutely no problem recruiting thousands of prospects to join our business. After all, it was all for the cause. My visions of never ending circles drawn on a white board were finally coming to fruition.

Suddenly, my wife instructed me to mow the lawn. Daydream over. The true screech of the Rebel Yell escaped me forever yet all is not lost. A singing cowboy rode into town with $9 and a new solution to network marketing.

The days of recruiting prospects are over. The days of elevating ordinary folks to the rank of Confederate General in the 21st Century are upon us. Before that can happen, 4 problems need to be addressed.

Problem #1: People Hate to Sell.

Many people realize the power of network marketing. Back in the day we often saw the circles on boards and flip charts in hotel conference rooms; if we were lucky enough to get a morning slot we might be able to comp an all appetizing continental breakfast. Where I come from, if it don’t have bacon, eggs, and grits, it ain’t breakfast. Anyway, most people hate to sell and you can draw all the circles you want on a chalk board – people hate to sell and that WAS a major problem.

Problem #2: People Push the Products and/or Company.

There are a few network marketing companies that have been in business since the inception of the concept; however most don’t last longer than the duration of the Civil War. The nature of the beast is that any network marketing company that hasn’t been around for numerous years lacks credibility in most peoples’ minds. A company could have the greatest product in the world and the most exciting compensation plan but so what. Most people may like the idea, but they don’t know how to market so in essence you are creating another problem in their lives i.e It’s good, I like the concept, but how am I going to market it. Doubt sets, in bills pile up, prospect drops out and the thing crashes. That WAS a major problem.

Reason #3: Most People Feel They Can’t Do Presentations.

I don’t know about you, but I sure got the jitters when I went to do a flip chart presentation.

Sometimes, the prospect would go so far as to grab the book from me to see what else was in it.

Doing product presentations WAS a major problem for most people.

Reason #4: Many People Feel They are Not Leaders.

Confederate General Lee, Jackson, Forrest & others were obviously great leaders. People like that are few and far between. More than likely most leaders are born and the others are developed. In any case, to be a leader takes passion, commitment to the cause and a holistic view of the desired outcome that needs to be achieved despite any obstacles. We all face obstacles and fail at some point or another, but most of us do not have the faith Confederate General Stonewall Jackson had. People get discouraged and drop out because they can’t visualize themselves in the place they aspire to be. Finding leaders who can direct others to become leaders WAS a major problem in network marketing.

When the Internet was first made available to the masses(15 years ago?) Network Marketers everywhere were thrilled as they would be able to reach more people. Unfortunately, for most, the dreams of success for many were never realized because the aformentioned problems still existed.

Personally, I know these problems to be self-evident because I have experienced them myself many times.

* I hate to sell

* I’ve tried to push a company or a product with no success

* I’m not a natural born learder

What do I do? Give up and allow my daydream of recruiting generals to not materialize?


What say you Singing Cowboy?…

Introducing the $9 Solution

Seven years into the 21st Century a country music singer figured out how to overcome all the obstacles to success in network marketing by completely eliminating the problems mentioned earlier.

What? Are you kidding? Did Colonel Keith fill you up with too much whiskey and give your horses too much beer?

No, it’s true.

Please allow me to introduce to you Chad Rissenan, The Marketing Cowboy, inventor of the $9 Solution. The system will pole vault you over those hurdles that have been preventing you from being successful in network marketing.

No Selling, No Presenting, No bothering your family.

Follow the $9 Solution and those “circles” will come to fruition. You will develop generals in your organization who can easily teach duplication. Leaders will surface and success will follow with the $9 Solutions.

The system will:

1.) Find Prospects For You

2.) Generate Quick Cash

3.) Do Presentation for You

and much more all for the alarming price of $9.

The $9 Solution works and is revolutionizing network marketing. Try it before everyone else does.

“Get there first with the most” – Confederate General Nathan Bedford Forrest

Why Plastic Products Fail

The development of plastics and their associated processing techniques has been a phenomenal episode in the history of materials science. With large scale development taking place only within the last 60 years, the use of plastics in product design and manufacture has spiraled at a rate unrivaled by conventional materials. Due to the wide spectrum of properties available, plastics have become one of the most sought after materials in the world today.

More plastics are now available to the designer and engineer than at any previous stage in the history of industry. Today there are over 90 generic plastics and around 1000 sub-generic modifications with 50 thousand commercial grades available from over 500 manufacturers.

The short history of plastic development and proven usage has meant for the designer and engineer that for critical engineering applications there has never been enough time to fully explore service life and problems that might occur during the use of plastics. There has always been the question of vulnerability to failure and the ramifications of potential litigation. To some degree this situation has improved, as the portfolio of successful plastic designs has grown in demanding engineering applications. However, for new innovative applications pushing the boundaries of material performance the problem remains.

Designing to ensure plastic product reliability is critical due to the increasing importance of:

Product liability claims
Environmental concerns
Certification in order to become an approved supplier
An awareness of quality costs
Product liability can be the most damaging with settlements and penalties in the order of thousands or even millions of pounds, particularly when failure has resulted in personal injury or death. In addition to litigation financial costs, there is the distraction of key employees from normal duties, loss in product perception, brand credibility and manufacturer reputation.

Considering that approximately 70% of plastic products fail prematurely, failures have been poorly reported since the owners of failed products are naturally generally reluctant to publicise the fact. Failure investigations of such cases tend not to be disseminated due to client confidentiality agreements and for this reason the activity is predominately covert. As a consequence the potential benefits such as learning from the mistakes and misfortunes of others, and identifying priorities for research and critical issues in product development are far from being fully exploited.

It is clear from the extent of plastic and rubber failure investigations conducted by Smithers Rapra that limited dissemination of plastic and rubber failure knowledge within the public domain has resulted in a continual cycle of plastic and rubber failure incidents from all industrial sectors. The lessons of good plastic and rubber product design are not being learnt even in light of the enormous growth in product liability cases that have imposed an entirely new dimension on the consumer product environment. It is now well established in law that manufacturers are liable for injuries resulting from defective product; for injuries from a hazard associated with a product against which the user should have been warned; or for damages caused by misapplication of a product which could have been foreseen by the manufacturer.

It is a practical necessity to understand why plastics fail in order to minimise the failure scenario. Smithers Rapra has acquired this knowledge due to 50 years dealing with a diverse clientele providing technical services aimed at problem solving and in particular failure diagnosis.

Failure is a practical problem with a product and implies that the component no longer fulfils its function. Frequently, the ability to withstand mechanical stress or strain (and thereby store or absorb mechanical energy) is the most important criterion in service and consequently mechanical failure is usually a primary concern. However failure may also be attributed to loss of attractive appearance or shrinkage.

In order to avert product failure it is critical that at all stages of the design process there must be a concurrent engineering approach to product development. This system ensures that from inception of the project until final high volume manufacture all parties involved (marketing, industrial design, product engineers, plastic expert, tooling designers/engineers and processors) continually communicate in order to take advantage of the valuable knowledge and experience of all. Key to successful design is that all aspects of the performance, production, assembly and ultimate use of the part are considered. Furthermore all parties promote building reliability and safety into the product.

In order to reduce the likelihood of product failure all parties within the design process must have the ability to imagine how their designed plastic part could fail. This can only be achieved if the product design team has a good appreciation of plastics material selection, product design, processing and specific material weaknesses and fault/ failure modes and avoidance.

Plastic product failure is commonly associated with human error or weakness and is typically associated with the factors shown in figure 1.0

Human Causes of Failure (%)

In an attempt to reduce the incidence of plastic product failure we must react to the fact that they are typically due to human error, misunderstanding and ignorance of plastic materials and associated processes and that the material or process is usually not at fault.

It is hoped that the following information will provide some insight into complexity of plastics design and plastic failure modes.

Poor Material Selection / Substitution
Failures arising from incorrect material selection and grade selection are perennial problems in the plastics industry. In order to perform plastic material selection successfully a complete understanding of plastic material characteristics, specific material limitations and failure modes is required. Good material selection requires a judicious approach and careful consideration of application requirements in terms of mechanical, thermal, environmental, chemical, electrical and optical properties. Production factors such as feasible and efficient method of manufacture in relation part size and geometry need to be assessed. In terms of economics the material cost, cycle times and part price need to be considered.

Two common reasons for improper material selection are that the material selector has limited plastics knowledge and expertise and is unfamiliar with the material selection process. Alternatively, a suitable material has been specified but not used. Materials substitutions most commonly occur when the customer is unable to enforce quality procurement specifications, particularly if manufacturing site is remotely based. Common problems encountered include:

Processor simply substituting with a cheaper material.
Use of the wrong grade of material (incorrect MFI).
Use of general purpose PS rather than HIPS.
Homopolymer used instead of copolymer
Incorrect pigments, fillers, lubricants or plasticisers used.
Poor Design

There are no absolute rules pertaining to plastic product design. However, some general principles and guidelines are well established particularly between amorphous and semi-crystalline thermoplastics and thermosets and the various processing techniques. These are readily available from material suppliers.

The basic rules apply to fillets, radii, wall thickness, ribs, bosses, taper, holes, draft, use of metal inserts, undercuts, holes, threads, shrinkage, dimensional tolerance. Design rules which apply to secondary joining and assembly processes (welding, mechanical fastening and adhesive/solvent welding) need to be carefully evaluated too.

The designer and engineer should be aware that due to the diverse range of plastic materials and properties the design criteria will change form material to material as well as application to application.

Common design errors are related to abrupt geometrical changes excessive wall thickness, sharp corners and lack of radii, lack of understanding of the creep mechanism due to plastic visco-elasticity, environmental compatibility, draft, placement of ribs and injection gates.

A significant number of plastic parts fail due to sharp corners / insufficient radius. Sharp corners create stress concentrations resulting in locally high stresses and strains. Since plastics are notch sensitive the stress concentration will promote crack initiation and ultimately fracture. They also impede material flow and ejection form the tool.

A significant number of failures can be attributed to excessive wall thickness and abrupt geometrical change. A pre-requisite is that uniform wall thickness is maintained since this keeps sink marks, voids, warpage, and moulded-in stress to a minimum.

Designers and engineers must be fully conversant with the visco-elastic nature of plastics and their creep, creep rupture, stress relaxation and fatigue mechanisms.

Visco-plastic materials respond to stress as if they were a combination of elastic solids and viscous fluids. Consequently they exhibit a non-linear stress-strain relationship and their properties depend on the time under load, temperature, environment and the stress or strain level applied. An example of viscoelasticity can be seen with Silly Putty. If this material is pulled apart quickly it breaks in a brittle manner. If, however, pulled slowly apart the material behaves in a ductile manner and can be stretched almost indefinitely. Decreasing the temperature of Silly Putty, decreases the stretching rate at which it becomes brittle. Key is that the designer and engineer understand that:

Plastics will deform under load
When subjected to static low stress / strain a ductile / brittle transition will occur at some point in time resulting in brittle failure
Cyclic stressing will result in a ductile / brittle transition resulting in brittle failure at low stress level
Premature initiation of cracking and embrittlement of a plastic can occur due to the simultaneous action of stress and strain and contact with specific chemical environments (liquid or vapour)

Design failure may also be attributed to reduced safety factors due to cost pressures and the use of plastics is demanding applications taking them to their design limits where on occasion they are exceeded.

Poor Processing

Poor processing, accounts for many in-service failures. Often the problem can be traced to a blatant disregard for established processing procedures and guidelines provided by material manufacturers. The driving force behind this is often economic – the need to achieve reduced cycle times and higher production yield.

Typical processing faults are given in Table 1.0. Many of these faults can generally be overcome by attention to processing variables such as temperature, shear rates, cooling times and pressure.

Table 1.0 Processing faults

Use of inappropriate process equipment
Non-uniform wall thickness
Short shots
Sink marks
Post-moulding shrinkage
Warping / distortion
Foreign body contamination
Cosmetic – discolouration, splay marks
Degradation(insufficient drying of material, process temperature too high, residence time in the barrel too long, shear heating, too much regrind Self-contamination (e.g., part-melted granules).
Self-contamination (e.g., part-melted granules).
Poor material homogeneity
Poor weld lines and spider lines
Residual stress
Molecular orientation
Development of low or excessive crystallinity
Abnormal crystalline texture
Insufficient packing
Abnormal spatial and size distribution of phases in composites

Mis-use / Abuse

Plastic product failure due to mis-use may result from a disregard for manufacturer installation instructions and failure to heed warnings. Failure may also occur due to simply using a product beyond its recommended service life, for function it was not intended or simply due to malicious attack.

Plastic Failure Modes

The main failure modes of plastics can be classed as mechanical, thermal, radiation, chemical and electrical as shown in Table 2.0. Classification of failure mode by mechanism shows that mechanical failure is the predominant mechanism although it is often the end result of many other failure modes.

From Smithers Rapra’s experience we have found that the vast majority of plastic product failures are due to the cumulative effects of synergies between creep, fatigue, temperature, chemical species, UV and other environmental factors.

Table 2.0 Plastic Failure Modes Mechanisms

Mechanical Modes
Deformation and distortion due to creep & stress relaxation, Yielding, , Crazing
Brittle Fracture due to Creep rupture (static fatigue), Notched creep rupture, Fatigue (slow crack growth from cyclic loading), High energy impact
Wear & abrasion,

Thermal Modes
Thermal fatigue
Degradation – thermo-oxidation
Dimensional instability
Additive extraction

Chemical Modes
Solvation, Swelling, dimensional instability and additive extraction
Acid induced stress corrosion cracking (SCC)
Hydrolysis (water, acid or alkali)
Environmental stress cracking (ESC)

Radiation Modes
Photo-oxidative degradation (UV Light)
Ionising radiation ( gamma radiation, X rays)

Electrical Modes
Electrostatic build-up, Arcing, tracking, Electrical and water treeing

Synergistic Modes
Weathering – effects due to photo and thermo-oxidation, temperature cycling, erosion by rain and wind-borne particles and chemical elements in the environment

Smithers Rapra have undertaken over 5000 failure investigations of which a significant number can be attributed to embrittlement and / or brittle fracture resulting from slow degradation or deterioration processes. From Figure 2.0 it can be seen that ESC, fatigue, notched static rupture, thermal degradation, UV degradation and chemical attack fall into this category, even when the material was reported to be ductile.

This article is free to republish provided the resource information remains intact.

New Production Arrangements and Greater Popularization of Science

New arrangements emerging to a new production chain based on applied science. But for that, there is still a need for the greater popularization of the sciences. How much the biosciences profits Loses annually by lack of popularization? Questions like: how much do biosciences lose annually in knowledge, advancement and income because of the lack of popularity? These issues point to the complexity of the production chain that is being aggravated as we move forward in time. An example of the results of the popularization of science is the increase in the action of biohackers and the potential for innovation in this alternative movement. There are already people through DIY Biohackers editing genes through CRISPR and other techniques at alternative sites. Even carrying out high-level research with this popularization of high-level science. We are still in the generation of this movement, with its own methods, concepts and forms of action in a worldwide network, but with actions already well advanced.

In cities, the world outside we see more and more residences and fewer industries, something that is becoming rare to find. Something worrisome in a way, especially for those who need to work. In many cases a phenomenon occurred by real estate speculation, which expels industrial parks to give rise to new models, sometimes sustainable and sometimes not. However, something more trivial and like a bacterium that destroys the inside is ending with more industries than the competition for space. It is the digital issue, which is slowly engulfing industries to new models, a fact that will not be broken down in this article but is already occurring since an ERP to a digital production system present new forms of work that deprived the old ways of working. Making human thinking and reasoning into a chimaera of a deprived craft. And there’s no turning back! Industrial models are languishing to an absurdly incomprehensible efficiency within reach of human capabilities. The question of that automation seen in Japan by microtechnology in the 1970s, 80s, 90s is already obsolete. We are already in a model far beyond that, a model that completely rules out the human being, both in production and in projects. This is a completely aggressive model of production, following the digital and no longer the human question. So, the question of ending industry jobs is a matter of time. And since there are no jobs in industries, things are going to get complicated in the world.

To do so, the only way out is to invest more in complex science, through new arrangements and low-cost methods, in addition to the possibility of outsourcing and renting high-cost methods. That is, relocating the old high-level industry workers to these new arrangements would be a possibility. With the intention of questioning a greater interdisciplinarity in tissue engineering, including bringing this knowledge, its bases, terms and methods to mechanical engineering and chemical grids.

So, everyone must have a high-capacity laboratory with high-cost equipment, instruments and supplies if all of this can go from passive to active, and at a profit. If there is the greater popularization of the sciences, and open access for rent, outsourcing or other business arrangements, that laboratory that only generated costs could be paid. Outsourcing analytical services, partnering with schools, universities, companies and even with researchers, can present new arrangements for a new production matrix that is settling in the world.

In this same line of reasoning was issued an article on the popularization of Biosciences by means of an initial basic method, for people in general interested to start in this branch. The question that was raised would be: Where is Hello World for biosciences? It is also necessary a return to the beginnings of advanced research. In particular the high-efficiency industrialized research ways. As we can see in the brilliant work of Thomas Hager – The Demon Under the Microscope. The remedies since the famous Salvarsan until the highest efficiency of the pharma-chemicals today, there are a lot of details that can be noted in the book. The way those doctors and doctors conducted their research. Like Mr Gerhard Domagk and others.

In most countries, there is a restriction on gene manipulation, however, as there will be progress in this environment if this knowledge is kept indoors and out of reach. Regenerative engineering as a means of taking the world to a new technological level is a historical landmark. The hacker feat in computing is just one example to the extent that we can achieve with the popularization of biosciences. Deregulation and freedom are what brings progress. Securitized environments have proven to be less efficient overall, making it a highly knowledgeable block environment.

How far can we get with the popularization of genetics techniques, biosciences in general, and the cost savings of the necessary materials? This is an issue being exposed by the biohacking movement. We talk about a new oxygenation of old applications, a new brainstorm, much more than applications with PCR, chromatography, physical and chemical techniques in general, and even CRISPR. We talk about the involvement of creativity, logic, computing in this environment, and even other disciplines. In general, generating what does not exist, creating more efficient means to perform tests, apparatus, characterizations and specifications. More efficient and more productive means, things that do not even exist.

One of the themes raised by the author on the issue of the importance of popularizing biosciences involves the issue of the notorious biohacking movement. Although for some it is an “amateur” movement, what could these say about “hackers”, those who have already dismantled highly professional structures in computing? Therefore, the question that the author raises for the popularization of biosciences involves the generation of an initial step, such as Hello World in programming logic. So where is Hello World for biosciences? It would be by popularizing alternative methods, inputs or equipment with KITs, or popularizing PCR, making CRISPR clearer and more accessible, and providing easy access to complete KITs. In addition to providing open access to large laboratories for students and enthusiasts, for high-level equipment. In addition to other possibilities, only the brainstorm gain that will come from this popularization is undeniable. To include, the possibilities of the biohacking movement to gain potential and growth at the level of being compared with the hacker movement of computing. Anyone who doubts, just study what computers were like in the 40s, 50s, 60s, and see real, closed, billions of closed-end laboratories. However, with the popularization, customization and free access to hardware and other advances, the benefits achieved are notorious. The question of DNA and the cataloguing of what each protein performs, in particular by the control of CRISPR are indications that in some decades, biological structures will be highly controlled, and artificial tissues will be mere spare parts. Without a doubt, the advance in the field of biosciences only tends to lose without more popularization.

Jobs with complex and even dangerous means like biology, for the biohacker will be both a challenge and a means of perfecting the skills. Select an agent, a middle and a system, consider the safe means of work with enclosed area. Something like a return to the beginnings of the research, sometimes blind, but with the advantage of having models in the actuality. For this reason, it is recommended to every biohacker to read two primordial works. One Lehninger – principles of biochemistry and the other Thomas Hager – The Demon Under the Microscope. With this initial basis, along with the hacker concepts of action, there is no way that there is not much progress in this environment, in the formation of the first platforms of action for biohacking movements.

This popularization of science will result in new production arrangements for the new economy. They are new concepts of work, including to leverage innovation by alternative means. These new actions of agents outside the official status quo can generate new openings for new economic arrangements, including. One case is the possibility of improvement of new technologies for micro/nanomanufacturing, which may complement the actions by biohacking with nanotechnologies. These new arrangements can bring great potential in a global collaborative network to solve complex problems, with bureaucracies, and especially to circumvent local restrictions on research. The new economy has begun, whether governments want their bureaucracies or not, progress is marching.